Blog

Written By Vincent Finetti

Vincent Finetti is the founder and CEO of Yacht Sales Academy: the world's best resource for boat sales & marketing.

About Vincent Finetti
Oct 4, 2017

The most important element in boat sales

  Summary: In this video I am sharing with you the most important thing in sales. If I could summarize sales to 1 thing, what would it be? 1 word: RESISTANCE Sales is about removing resistance. Think about it. You wouldn’t have any resistance. Your client would just come in and take your paperwork and […]

Jun 14, 2018

“Top 3 Formulas To Consistently Generate A Flow Of Qualified Boat Buyer Leads For 970% Less Than Traditional Advertising.”

Yacht Sales Academy & Vincent Finetti presents…   “TOP 3 FORMULAS TO CONSISTENTLY GENERATE A FLOW OF QUALIFIED BOAT BUYER LEADS FOR 970% LESS THAN TRADITIONAL ADVERTISING.”       We will cover: How to adapt your sales & marketing strategies to the way people buy boats in 2016 You will learn the main mistakes 95% of the […]

Apr 11, 2016

Boat Sales Training Book Review: “The Go Giver”

It was a beautiful Friday afternoon at the end of January 2005. The sun was shining, just like the other 350 days of the year in Sydney, Australia. I was walking back home with a strong sense of discouragement and disappointment.  I had just been fired as a waiter for the second time in the last 2 […]

Jan 5, 2017

This Little Tip Will Help You Become A Better Boat Broker

  “Vincent, I am a just starting as a new broker, what advice could you give me?” Years before Steven Spielberg made E.T., his dad told him: “Steven, in life you have to work your way up and one day you will be in the director’s chair.” But the wise Spielberg ignored his father’s advice. He said: […]

Oct 4, 2017

Do You Know The 2 Most Important Words In Boat Sales?

Endowment Effect: The 2 Most Important Words In Boat Sales  Can you tell me which way the subway is going? Ok, now double check. Are you sure it is not coming from the other side?  Just like our eyes can be tricked by visual illusions, our mind can be tricked by cognitive illusions.  Imagine that […]

Oct 4, 2017

The Boat Broker Joke!

We couldn’t end the day without sending you our boat broker April fool’s joke:) “A young boat broker had just opened his own brokerage office. He rented a nice office in the newest marina in town and had it decorated with beautiful boats maquettes and elegant furniture. Sitting there, he saw a man coming toward […]

Jan 3, 2017

The Psychology Behind The World’s Greatest Offer

The Psychology Behind The Worlds Greatest Offer   Have you ever been asked to make a donation at the end of a purchase in a retail store? Yes, you know, this perfectly scripted short pitch that sounds something like:  “Would you like to donate 1$ to the Children’s Hospital in support of kids in need ?” […]

Jan 3, 2017

#TBT: Selling Luxury Yachts in Budget Airlines

#TBT: Selling Luxury Yachts in Budget Airlines I found this great article in one of my marketing swipe files. A brilliant marketing strategy that Sunseeker London implemented in 2008. What about you? What initiative are you currently taking to find buyers? The article was published by Real Business. Staying buoyant: Sunseeker rides the economic storm […]

Jan 3, 2017

The 3 Most Effective Ways To Grow Your Boat Business In 2017.

As 2016 comes to an end, it is time to reflect on our new plans for the year ahead. A great new year’s resolution would be to significantly grow our business’, but we often associate growing a business as something extremely complex, involving the implementation of multiple new strategies or tactics. I thought the same way […]

Jan 3, 2017

How To Steer Boat Sales By Using Creativity

How to steer boat sales by using creativity Have you ever thought of using creativity as a marketing and selling tool? It might be a great idea but the most recurring problem, in this case, is making sure that it actually brings results in sales and not just amusement or curiosity from non-prospective clients. Did […]

Jan 3, 2017

20 Reasons For Failure In Boat Sales

20 reasons for failure in boat sales   ” Success is  the ability to go from one failure to another with no loss of enthusiasm”  Winston Churchill. A few months ago, I was invited to speak to a group of MBA students at a local university. A couple of days after the speech, I received an email testimonial from a student. “…I […]

Jan 3, 2017

How I Made My First Million On Facebook!

How I Made My First Million On Facebook! Haven’t you noticed that every single business has the same Facebook goals? 1) Grow their audience by getting more likes, fans or friends 2) Promote their products or services Unfortunately, most of them have turned a blind eye to the meaning of the word « Social » […]

Jan 3, 2017

Saving Time On Emails: 10 Tips

Saving time on emails – 10 Tips Have you ever thought about saving time on emails? These are my best 10 tips for saving time on emails that I guarantee will reduce the time you spend on your email account by hours! Discover my 10 best tips on how to maximise your emails and save […]

Jan 3, 2017

How To Build A 100k Facebook Fanpage in 6 Months

  Timeframe: 6 months Budget: Average US$50.00 per day Time investment: initial research of 65 hours than the average 1.5 hours a day. (Monday to Friday) Two years ago, we decided to create a global boating community called Boat Show Avenue and share all our digital content with the public and our friends from the industry. […]

Jan 3, 2017

Stop Print Advertising Until You Read This!

  Did you know that one of the most viral campaigns in the advertising industry actually generated a decline in sales? The Evian “Roller Babies” video was released in 2009. It went viral and attracted 50 million views. The brand lost market shares and sales dropped 25 percent. (More here). Surprisingly, this Roller Babies video was […]