Blog

Written By Vincent Finetti

Vincent Finetti is the founder and CEO of Yacht Sales Academy: the world's best resource for boat sales & marketing.

About Vincent Finetti
Oct 4, 2017

The most important element in boat sales

  Summary: In this video I am sharing with you the most important thing in sales. If I could summarize sales to 1 thing, what would it be? 1 word: RESISTANCE Sales is about removing resistance. Think about it. You wouldn’t have any resistance. Your client would just come in and take your paperwork and […]

Jan 5, 2017

10 Simple Ways To Double Your Boat Listings (Scripts Included)

  “How can I get more listings?”   I hear this question on a daily basis. I often ask our students what their main challenge is and a large majority of them always come back with the same answer: getting more boat listings. The first thing I tell them is that they need to start […]

Jan 5, 2017

Amazing Boat Sales Tip You Have Never Heard Before. Fast, Smart & Shockingly Easy!

You: “Hello, can I help you with anything?” Prospect: “No thank you, we’re just looking.” You may think that you just opened your sale by using a friendly and helpful sentence when in reality you’ve decreased the chances of selling your product by nearly 20%. In his bestseller ‘The E-Myth’, Michael Gerber said that just […]

Oct 4, 2017

How I Generated 64 Yacht Leads In 8 Days… For $2.63 A Lead, All On Autopilot

NO LEADS = NO MONEY $$$$ The number one reason for failure in sales is an empty pipeline, or simply NO LEADS. Imagine how you would feel if you received a reliable and on-demand flow of leads for every single one of your boats? All this without the stress, uncertainty and the feeling of discouragement because […]

Oct 4, 2017

You Won’t Believe What This Legendary Fisherman Can Teach You About Sales!

What legendary John Rade can teach you about boat sales. I wanted to share with you the amazing true story about a man named Captain John Rade. He’s a master fisherman who has a great secret to share with us about how to catch many more customers than our competitors. When fish migrate south in […]

Oct 4, 2017

Traditional Boat Sales Is Dead, The Old Way Of Selling Boats Doesn’t Work Anymore…

The famous criminal Willie Sutton was once asked why he robbed banks, and his response was simple, eloquent, and humorous:  “Because that’s where the money is.” I remember the day I finally found out where the money was in business. I was having a conversation with my mentor when he suddenly said: “You know Vince, […]

Jun 15, 2016

“Top 3 Formulas To Consistently Generate A Flow Of Qualified Boat Buyer Leads For 970% Less Than Traditional Advertising.”

Yacht Sales Academy & Vincent Finetti presents…   “TOP 3 FORMULAS TO CONSISTENTLY GENERATE A FLOW OF QUALIFIED BOAT BUYER LEADS FOR 970% LESS THAN TRADITIONAL ADVERTISING.”       We will cover: How to adapt your sales & marketing strategies to the way people buy boats in 2016 You will learn the main mistakes 95% of the […]

Jun 21, 2016

What Every Boat Broker Should Know About Negotiation – Part 2

  So as promised here is the remaining list of negotiation tips. Boat Broker negotiation tips 21) Making sure the customer understands the context: If arguing for one percent or two prevents them from making millions in profitability, remind them of the silliness of wasting time to achieve these goals. 22) The FLINCH: Say something like, […]

Oct 4, 2017

18 Tips to Perfectly Price your Boats

Do you know which visual or psychological techniques to use to reduce the perception of your boat’s price? Perception determines reality in our lives. It can easily be influenced if you know how to do it. I am going to share with you a few of the most simple and efficient techniques to do so. […]

Jan 5, 2017

What Every Boat Broker Should Know About Negotiation – Part 1

article.html He suddenly interrupted me and asked:  “And how much does it cost for the package?” I was so nervous. It was the first time I was charging a client for a project at this price. I swallowed my saliva, took a deep brief breath and said with a not so confident voice: “Euuh, Two […]

Apr 11, 2016

Boat Sales Training Book Review: “The Go Giver”

It was a beautiful Friday afternoon at the end of January 2005. The sun was shining, just like the other 350 days of the year in Sydney, Australia. I was walking back home with a strong sense of discouragement and disappointment.  I had just been fired as a waiter for the second time in the last 2 […]

Oct 4, 2017

19 Immediate & Simple Tips to Boost Sales at Boat Shows

There is one thing you should be really proud of: -Being In Sales- The general public often perceives sales as a manipulative technique to push a service or product and generate commission. Selling is a beautiful and noble profession. It shouldn’t be a manipulative technique where the only goal is to push a product and […]

Oct 4, 2017

27 Best Tools for the 10X Boat Broker

  27 Best Tools for the 10X Boat Broker Your role as a broker is to implement the most efficient systems to automate your business and increase your sales performance. Technology has never before made our job so simple. It’s a wonderful time to be a boat sale professional if you know how to leverage […]

Oct 4, 2017

20 Ways To Increase Influence And Sell More Boats

One of my favorite scenes from the movie Gladiator is when Proximo talks to Maximus prior to entering the arena. Here, Proximo says, ‘’win the crowd and you will win your freedom!” A few minutes after, Maximus enters the arena and fights an epic battle. He also brilliantly wins the heart of the crowd by using […]

Oct 4, 2017

How To Become A Superyacht Broker:

How to become a superyacht broker: When it comes to brokerage, there are 2 breeds:” the Boat Brokers” & “the Yacht Brokers”. If you go on LinkedIn right now and search for ‘Yacht Brokers’, you will find nearly 2500 results, but when you search for ‘Boat Brokers’, you will only find 160 results. Well, yachts […]

Jan 5, 2017

Boat Buyers & Yacht Brokers: The Good, The Bad and the Ugly. 

“ Are you f&*#ing serious? You just bought a house without telling me!” Her tone of voice immediately made me nervous and I responded with a soft voice: “It is ok baby, we talked about this a few times and I thought you would be ok with it, I was busy and forgot to tell […]

Oct 4, 2017

The Twelve Body Language Secrets to Become a Sucessfull Yacht Broker

Body Language is an interpersonal skill that we unfortunately do not learn about in school and are often fairly unfamiliar with. Several studies have identified that only a small part of our communication is actually verbal.

May 21, 2017

16 Tips to Become a Better Boat Broker In 2016

The last week of December is one of my favorite times of the year. I always take the time to regroup and think of the best things I have learned during the year but also take the time to set up a plan for the upcoming year. 16 valuable lessons to help you become a […]

Jan 5, 2017

12 Body Language Secrets To Become A Successful Yacht Broker

12 Body Language Secrets To Make You A Successful Yacht Broker There is one thing you absolutely need to become a successful yacht broker: mastering your body language. November 2013, Las Vegas Executive Airport. I was working for Boeing as my team had worked on a virtual reality booth at a private jet show to […]

Jan 5, 2017

This Little Tip Will Help You Become A Better Boat Broker

  “Vincent, I am a just starting as a new broker, what advice could you give me?” Years before Steven Spielberg made E.T., his dad told him: “Steven, in life you have to work your way up and one day you will be in the director’s chair.” But the wise Spielberg ignored his father’s advice. He said: […]

Jan 4, 2017

10 Tips To Boost Listings Traffic and Sell More Brokerage Boats

There are many things you need to be a successful boat broker and sell more brokerage boats. But some of them are absolutely essential. Generating traffic to your listings is one of the most important elements to your success in sales. If you don’t think it is, just ignore the following tips and my audience […]

Oct 4, 2017

Introducing a New Yacht Brokerage Course: Boat Sales Blueprint

(Introducing a new yacht brokerage course) Selling impacts each one of us and is the first prerequisite for all the success you are creating in your life. Your ability or inability to convince, persuade, negotiate & sell affects every single area of your life and will by itself determine your professional but also personal future. […]

Jan 4, 2017

Boat Broker Training: Discover The Top 5 Mistakes In Boat Sales

Selling boats is one of the most difficult professions out there and this is why boat broker training should be a requirement for every company out there. As a boat broker, you are exercising the profession of selling which is unfortunately not very well perceived by the general public. A survey conducted in 2010 by […]

Jan 4, 2017

Discover The Incredible Secret That Will Help You Increase Boat Sales Overnight!

We are born with only 2 fears: The fear of loud noise and the fear of falling. The more we grow into adulthood, the less we accept failure and rejection in our lives. I love using my 2-year-old son, Luca, as an example. Luca learned to walk 2 years ago. When he was still learning, he […]

Jan 4, 2017

Selling Boats To Different Personality Types

Selling Boats To Different Personality Types Do you know why women always share their deepest secrets with their hairdressers? Because they tell them that they are beautiful and listen to them. One of the keys to success in life is knowing how to deal with people. Relationships and your influence on others can be significantly […]

Oct 4, 2017

Interview With Baggy Sartape: Yacht Broker & Author

Interview With Baggy Sartape: Yacht Broker & Author of New Book on Boat Sales   Baggy Sartape has exported yachts all around the world and has been a trusted and successful broker in Hong Kong for the last 16 years. When he told me that he had written a book about boat sales (The Business of […]

Jan 4, 2017

Boat Sales Marketing Lesson From Billionaire Elon Musk

“Sew one button doesn’t make you a tailor. Cook one meal doesn’t make you a chef, but f** a horse and you will be a horse f**er for the rest of history!” Elon Musk.  I had the chance to see him at the Monaco F1 Grand Prix last year. This guy is absolutely fascinating. Let me share […]

Jan 4, 2017

How To Sell Over 100 New Yachts From Home

How To Sell Over 100 New Yachts From Home   A few years ago when I was a boat broker,  a prospect came to my office and started talking to me about a new local company called NorthPacificYachts, started by a young 24-year-old. This customer kept going on and on about how amazing the boats […]

Oct 4, 2017

20 Ways To Increase Influence and Sell More Boats

20 Ways To Increase Influence and Sell More Boats One of my favorite scenes from the movie Gladiator is when Proximo talks to Maximus prior to entering the arena. Here, Proximo says, ‘’win the crowd and you will win your freedom!” A few minutes after, Maximus enters the arena and fights an epic battle. He also […]

Oct 4, 2017

From English Lessons To Worldwide Business In 18 Months. 3 lessons that will fast-track your success

 3 Lessons that will fast-track your success Have you ever met a person that fascinated you so much that they ended up changing the course of your life forever?  December 21st  2005, Vancouver, Canada.  After 450 days of traveling around the world by train, boat, plane, bus, car and foot, I finally arrived at my […]

Oct 4, 2017

Do You Know The 2 Most Important Words In Boat Sales?

Endowment Effect: The 2 Most Important Words In Boat Sales  Can you tell me which way the subway is going? Ok, now double check. Are you sure it is not coming from the other side?  Just like our eyes can be tricked by visual illusions, our mind can be tricked by cognitive illusions.  Imagine that […]

Oct 4, 2017

Back to the Future: Shocking Truth Of What’s To Come in Boating

Shocking Truth Of What’s To Come in Boating There is a part 1 for this blog on the future of boating: Part 1: The future of boating will not be smooth sailing (part one) The Game changing technologies “We better pay attention to our future because that is where we are going to spend the rest […]

Oct 4, 2017

The Boat Broker Joke!

We couldn’t end the day without sending you our boat broker April fool’s joke:) “A young boat broker had just opened his own brokerage office. He rented a nice office in the newest marina in town and had it decorated with beautiful boats maquettes and elegant furniture. Sitting there, he saw a man coming toward […]

Jan 5, 2017

The Future Of Boating Will Not Be Smooth Sailing (part one)

The future of boating will not be smooth sailing   There is a part 2 for this blog on the future of boating. Part 2: Back to the Future: Shocking Truth Of What’s To Come in Boating Raise your hand if you know of some boating companies that have faced severe difficulties, went bankrupt or restructured […]

Jan 4, 2017

5 Lessons My 2 Year-Old Taught Me About Sales

5 Lessons My 2 Year-Old Taught Me About Sales   How many times did you laugh today? I remember reading a study stating that a child laughs an average of 400 times a day when we adults laugh an average of 25 times a day. What causes our lives to be 16 times less fun when […]

Jan 3, 2017

The 30 Secrets To Boat Sales

The 30 Secrets To Boat Sales How many times have you heard people say they don’t like the profession of selling? The general public often perceives sales as a manipulative technique to push a service or product and generate a commission. If you think about it, sales is and has always been the most important […]

Oct 4, 2017

Marketing Budget: Why You Might Be Wasting 97% Of It

Would you like to know the number one problem in sales and marketing? It can be summarized in only 2 words: -Nobody Cares- The reason your audience doesn’t care is actually quite simple. They are bombarded daily with thousands of commercial messages. To protect themselves from those constant distractions, they have developed what psychologist call: […]

Oct 4, 2017

Best Selling Tips And Techniques For Boat Brokers

Best-selling tips and techniques for boat brokers   Do you want to know how to sell luxury products to any interested prospect? Are you curious to learn what is the number one sales mistake in any luxury sales? Remember your first sales interview, when your interviewer asked you the intimidating question: “Can you sell me […]

Jan 3, 2017

The Psychology Behind The World’s Greatest Offer

The Psychology Behind The Worlds Greatest Offer   Have you ever been asked to make a donation at the end of a purchase in a retail store? Yes, you know, this perfectly scripted short pitch that sounds something like:  “Would you like to donate 1$ to the Children’s Hospital in support of kids in need ?” […]

Jan 3, 2017

#TBT: Selling Luxury Yachts in Budget Airlines

#TBT: Selling Luxury Yachts in Budget Airlines I found this great article in one of my marketing swipe files. A brilliant marketing strategy that Sunseeker London implemented in 2008. What about you? What initiative are you currently taking to find buyers? The article was published by Real Business. Staying buoyant: Sunseeker rides the economic storm […]

Jan 3, 2017

10 Proven Sales Tips to Help you Sell More Boats

10 Proven Sales Tips to Help you Sell More Boats   2017 is around the corner so let’s review 10 Proven Sales Tips to Help you Sell More Boats. Tip #1: Use a Great Greeting! Greetings can help you increase sales performance significantly. Have you ever gone to a store and gotten asked if you […]

Jan 3, 2017

The 3 Most Effective Ways To Grow Your Boat Business In 2017.

As 2016 comes to an end, it is time to reflect on our new plans for the year ahead. A great new year’s resolution would be to significantly grow our business’, but we often associate growing a business as something extremely complex, involving the implementation of multiple new strategies or tactics. I thought the same way […]

Jan 3, 2017

5 Psychological Triggers To Optimise Pricing

5 psychological triggers to optimise pricing Are your boats too expensive? I can help you reduce the price without actually having to lower it! Let me start by asking you 2 questions: -Which table is longer? -Which one is wider? I am sure that the majority of you thought that the longest one was the […]

Jan 3, 2017

How To Steer Boat Sales By Using Creativity

How to steer boat sales by using creativity Have you ever thought of using creativity as a marketing and selling tool? It might be a great idea but the most recurring problem, in this case, is making sure that it actually brings results in sales and not just amusement or curiosity from non-prospective clients. Did […]

Jan 3, 2017

20 Reasons For Failure In Boat Sales

20 reasons for failure in boat sales   ” Success is  the ability to go from one failure to another with no loss of enthusiasm”  Winston Churchill. A few months ago, I was invited to speak to a group of MBA students at a local university. A couple of days after the speech, I received an email testimonial from a student. “…I […]

Jan 3, 2017

30 Things Boat Buyers Want From You – How & Why People Buy

How and why people buy Billions of dollars are spent every year on sales training. Chances are you too have spent countless hours reading sales books, attending seminars or sales training. But before spending all that valuable time and money on learning how to sell, have you ever taken the time to understand why people buy? […]

Jan 3, 2017

How I Made My First Million On Facebook!

How I Made My First Million On Facebook! Haven’t you noticed that every single business has the same Facebook goals? 1) Grow their audience by getting more likes, fans or friends 2) Promote their products or services Unfortunately, most of them have turned a blind eye to the meaning of the word « Social » […]

Jan 3, 2017

Bad News for Boat Sales

  The digitisation of our world has been a forward march for years now. Everyday life items are being digitised one after the other, from books to ebooks, CDs to mp3s, DVDs to Netflix, road maps to GPS, snail mails to email, from outside stores to online stores, etc… But material items are not the only […]

Jan 3, 2017

How To Build The Biggest Twitter Page In The Boating Industry

Every day, millions of people use Twitter to create, discover and share ideas with others. People are turning to Twitter as an effective way to reach out to businesses and learn about people, industry news or new products. I never understood Twitter very well. I tried to get serious about it several times. I read […]

Dec 20, 2016

What Monkeys Can Teach Us About Selling Boats

In today’s ultra-competitive and economic environment, selling boats is certainly one of the most difficult professions out there. It takes a lot of experience and perseverance to succeed in it. So how surprised would you be if I told you that looking at monkeys eating bananas could help us understand one of the fundamentals of selling […]

Oct 4, 2017

Lessons From Reading Over 500 Books In The Last 5 Years

 Lessons from reading over 500 books in the last 5 years. I just finished a great book: “ Unbroken” by Laura Hillenbrand, which depicts the amazing life story of Louis Zamperini. (Olympic Athlete, navy officer, 47 days lost at sea survivor and war prisoner during WWII) A few years ago, reading became one of the […]

Jan 3, 2017

What Spiders And Cornfields Taught Me About Boat Sales

  Imagine you’re a spider. What would you do to get food? Spiders get their food by following 2 simple strategies: 1)   Find the place with the highest concentration of insects. (Marketing) 2)   Build the largest web to catch as many insects as possible. (Sales) Those principles seem so simple but unfortunately we often tend […]

Jan 3, 2017

Saving Time On Emails: 10 Tips

Saving time on emails – 10 Tips Have you ever thought about saving time on emails? These are my best 10 tips for saving time on emails that I guarantee will reduce the time you spend on your email account by hours! Discover my 10 best tips on how to maximise your emails and save […]

Jan 3, 2017

How To Build A 100k Facebook Fanpage in 6 Months

  Timeframe: 6 months Budget: Average US$50.00 per day Time investment: initial research of 65 hours than the average 1.5 hours a day. (Monday to Friday) Two years ago, we decided to create a global boating community called Boat Show Avenue and share all our digital content with the public and our friends from the industry. […]

Jan 3, 2017

Stop Print Advertising Until You Read This!

  Did you know that one of the most viral campaigns in the advertising industry actually generated a decline in sales? The Evian “Roller Babies” video was released in 2009. It went viral and attracted 50 million views. The brand lost market shares and sales dropped 25 percent. (More here). Surprisingly, this Roller Babies video was […]

Jan 3, 2017

Do You Know The 9 Most Powerful Words In Boat Sales?

I wanted to share with you a very powerful boat sales technique that might interest you and your team. This short email revives dead leads and helps you easily reconnect with your potential clients. I have offered products and services for almost 10 years now and I’ve never found a better approach! It is called the […]

Jan 3, 2017

Boat Brokers Who Ignore These 3 Lessons Will Be On Life Support In 3-5 Years From Now.

Very important boat broker lessons you need to know In 2009, after 4 years in the boat brokerage business, I decided to start a company to change the way people were selling boats worldwide. My team and I spent the last 5 years travelling around the world to hundreds of boat shows. We have seen […]

Dec 8, 2016

7 Secrets to Capturing Leads at Boat Shows

7 Secrets to Capturing Leads at Boat Shows Boat shows tend to be one of the most expensive forms of marketing in the marine industry. Millions are wasted every year at boat shows. Expensive booths, costly travel, cleaning crews, boat transport, moorage and fancy marketing material. We’ve spent the last 5 years travelling around the world […]